News

Tassinari/Vetta Silver Medal

14 December 2011

GRAPHIC DESIGN AWARD 2011 TRIESTE, 29 November. Tassinari/Vetta received the silver medal of the International Taiwan Graphic Design Award for the graphic design for the two Venice exhibitions 'The world belongs to you' and 'In Praise of Doubt', at Palazzo Grassi and at Punta della Dogana centre for Contemporary Art. The international jury of the Taiwan International Graphic Design Award, organized in cooperation with Icograda, decided to assign the Silver Medal in the Corporate Identity section to the identity and editorial project for the two exhibitions curated by Caroline Burgeois for the Francois Pinault Foundation. The identity and communication project was designed by Leonardo Sonnoli with Irene Bacchi and Anna Dalla Via, while Paolo Tassinari with Lucia Pasqualin designed the catalogues.

The project is based on a three languages message - the tri-lingual title of the exhibitions - in which letters and words switch in order to reflect the actual meaning of the title. In the exhibition 'The world belongs to you', which proposes - as Bourgeois recalls - ''a reflection on the dizzying upheavals of the modern world, fed by nomadism, cosmopolitanism and miscegenation'', the visual combination of the Italian, English and French reads 'Il world appartient to you', 'Le mondo vi belongs', 'The world vous appartiene'. In the exhibition 'In Praise of Doubt', "opening as a route on the strength and fragility of the human condition'', the graphics designed by Tassinari/Vetta works out the idea of doubt by flipping the letters of the title.